The Seoul Metropolitan Government and the children's content brand Pinkfong are jointly holding the Pink Light Campaign through next month to cheer up city residents weary from the COVID-19 pandemic. Pictured here is Seoul City Hall in Seoul's Jung-gu District illuminated in pink.

The Seoul nightscape is illuminated in dazzling pink.

Since Oct. 12, pink light has illuminated at night five city landmarks -- Seoul City Hall, the N Seoul Tower, Dongdaemun Design Plaza, Sejong Center for the Performing Arts, City Hall and Some Sevit by the Hangang River.

The Seoul Metropolitan Government and its PR ambassador Pinkfong, a global brand of children's content, are lighting up these venues under the Pink Light Campaign to cheer up city residents weary from the COVID-19 pandemic.

Pinkfong's "Baby Shark" music video has attracted 6.9 billion views on YouTube, the second most on the video sharing platform. The city in June designated Baby Shark as its first PR ambassador character and part of promotional activities utilizing video content.

The city government in April held its Blue Light Campaign to thank medical staff fighting COVID-19. This program had its color changed to pink, which symbolizes Pinkfong, to illuminate several of the capital's leading landscapes.

The campaign ends on Nov. 11.


Sejong Center for the Performing Arts in Seoul's Jongno-gu District is the nation's largest culture and arts complex.


Dongdaemun Design Plaza in Seoul's Jung-gu District is a hub of the Korean design sector.


Namsan Seoul Tower in Seoul's Yongsan-gu District is an iconic landmark of the capital.


Seoul Plaza in the capital's Jung-gu District is a popular tourist destination.


Seoul Plaza often hosts public events.


Some Sevit by the Hangang River in Seoul's Seocho-gu District comprises three glowing artificial islets.


Some Sevit was opened to the public in 2011 and underwent remodeling before being reopened in 2014.


Some Sevit houses a wedding hall, restaurant, cafe and a bar.