|2NE1 (Photo from the official website)|
The Korean wave, led by Korean pop music, is steadily gaining traction internationally and becoming the focus of local fan communities.
The trend began with a May 1 flash mob in Paris to convince SM Entertainment to add a second concert to their European tour schedule after the first concert on June 10 sold out in only a few minutes. In response, SM brought in its K-pop talent for a second concert on June 11, which attracted more than 13,000 fans from across Europe.
For K-pop fans overseas, flash mob demonstrations have become a common tactic for groups trying to bring K-pop concerts to their hometowns. Following rallies held in Peru, Brazil and Mexico last month, fans in Toronto, Los Angeles and New York organized flash mobs during the first week of July to demonstrate their support and passion.
On July 9, U.K. K-pop aficionados plan to hold a flash mob in London’s Trafalgar Square to request a concert from YG Entertainment, including bands like Big Bang and 2NE1. The rally is expected to attract hundreds of fans through the “Bring YG to the UK” Facebook Page.
By Hwang Dana
Korea.net Staff Writer